Discover pladis

pladis is one of the world’s leading snacking companies. Formed in 2016, we are the proud steward of over 300 years of family baking and confectionery experience, and home to the world’s most loved brands, including McVitie’s, Ulker and GODIVA.

Corporate profile

pladis is one of the world’s leading snacking companies.

Purpose & values









We’re born innovators, passionate about using consumer insights and anticipating trends to fulfil our promise; ‘to bring happiness to the world with every bite’. This, combined with our rapid speed to market, enables us to bring products from idea to shelf quickly, so they’re available fast for consumers all over the world.

Our story

The pladis story began when the families of McVitie’s, GODIVA and Ulker each started making the sweet and savoury treats they would later become famous for. The founders of these companies shared a secret; they knew how to create products that people loved. And this grew their brands into icons with large portfolios of sweet and savoury treats.