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Our story

The pladis story began when the families of McVitie’s, GODIVA and Ulker each started making the sweet and savoury treats they would later become famous for. The founders of these companies shared a secret; they knew how to create products that people loved. And this grew their brands into icons with large portfolios of sweet and savoury treats.

In 2016, Yildiz Holding embarked on a remarkable journey to transform its consumer food businesses and created a new global industry leader combining the businesses of Ulker and United Biscuits: and so pladis was born, combining hundreds of years family brand heritage. Named after the ‘Pleiades’ constellation, a group of stars visible from anywhere on earth, pladis retains the values and beliefs of the entrepreneurs that created its brands; honesty, integrity, passion.

As pladis we set out each and every day to promise happiness to the world with every bite.