Merry biscuits everyone: Boost Christmas sales with McVitie’s
⦁ pladis UK&I gears up for the festive season with new launches and traditional Christmas favourites from McVitie’s
⦁ The seasonal range will help retailers drive sales growth during the crucial festive period – which presents a £207 million incremental opportunity – and offer shoppers a raft of Christmas options across various consumption occasions and price points
15 August 2019, London, UK: pladis, the global snacking company behind some of the UK’s most loved and iconic brands, has revealed the festive range from Britain’s Biggest Biscuit brand, McVitie’s, launched under the 2019 Christmas campaign ‘Merry Biscuits Everyone’.
The McVitie’s 2019 Christmas selection taps into the enduring popularity of giftable tins and sharing formats, comprising consumer favourites such as McVitie’s Victoria, McVitie’s Family Circle, McVitie’s Jaffa Cakes Christmas Pole, and McVitie’s Jaffa Cakes Christmas Tin. Furthermore, the brand has added some new products for 2019 to drive excitement around alternative consumption occasions. NPD includes: McVitie’s Gingerbread Men Decorating Kit and McVitie’s Luxury Chocolate Biscuit Selection.
“Christmas is the time of year when being with loved ones is at the top of the agenda, and every product in the McVitie’s Christmas range has been carefully crafted as the perfect sharing treat for these moments. So, whether consumers are gathering with friends and family, work colleagues or neighbours, there’s something for every occasion in our latest seasonal range,” says Jonathan Bull, Head of McVitie’s Commercial & Seasonal Brands at pladis UK&I.
“By combining long-standing favourites – such as the iconic McVitie’s Jaffa Cakes Christmas Pole – with enticing NPD, we’re not only delivering the festive products loyal McVitie’s fans know and love, but also appealing to a new generation of Christmas shoppers – and giving retailers the chance to grab their slice of the £207 million seasonal sales opportunity.”
McVitie’s Mini Gingerbread Men Decorating Kit
Putting the fun into the festive season, the brand-new for 2019 McVitie’s Mini Gingerbread Men Decorating Kit will bring festive cheer to the young – and the young-at-heart.
Using five packs of Gingerbread Men and two icing pens, shoppers can get creative with their own personalised designs, all at an RSP of £2.
McVitie’s Luxury Chocolate Biscuit Selection
Another brand-new for 2019 launch is McVitie’s Luxury Chocolate Biscuit Selection – which is the brand’s most premium Christmas product yet. Comprising 24 delicious, fully-coated chocolate biscuits – with milk, dark and white chocolate options – the assortment makes for the perfect gift for both biscuit lovers and chocoholics.
With luxurious festive packaging that will ensure stand-out on shelf, McVitie’s Luxury Chocolate Biscuit selection is available in a 400g box at an RSP of £10.
McVitie’s Victoria biscuit selection is a returning favourite – and it’s not hard to see why. The number one premium assortment is returning for another year, packed with a selection of chocolate coated and uncoated indulgent biscuits, including some McVitie’s favourites such as the Fully Coated Chocolate Digestive and Milk Chocolate Shortcake.
McVitie’s Victoria is available in 100g (RSP: £1), 300g (RSP: £5), 825g (RSP: £11) and 550g (RSP: £8) boxes.
McVitie’s Family Circle
McVitie’s Family Circle, the number one everyday assortment brand, offers shoppers an everyday selection of biscuits which appeals to the whole family. This year, the assortment will be available in 360g (RSP: £3) and 900g (RSP: £8) and 620g (RSP: £6) boxes.
McVitie’s Jaffa Cakes Christmas Pole and Tin
The iconic McVitie’s Jaffa Cakes Christmas Pole (40 Jaffa Cakes, RSP: £6) is expected to remain a key player, while the returning McVitie’s Jaffa Cakes Christmas Tin (292g, RSP: £10), shaped as a larger-than-life Jaffa Cake will build momentum for the £42 million brand over the 2019 festive season.
For Jaffa Cakes enthusiasts, 40 Jaffa Cakes will always be better than one – so stocking up on these novelty limited-edition products is a sure-fire way to drive excitement and sales in the lead up to Christmas.
The products in the McVitie’s Christmas range will be available at various UK grocery retailers and wholesalers.