pladis UK&I, calls on biscuit-lovers to recycle their Christmas biscuit wrappers, and make recycling their 2019 new year’s resolution

pladis UK & Ireland, the snacking company behind the well-loved McVitie’s, Jacob’s and go ahead! brands, is today calling on British biscuit-lovers to recycle their plastic biscuit wrappers through the company’s partnership with recycling experts TerraCycle,1 and to make recycling their 2019 new year’s resolution.

Brits are a nation of biscuit-lovers, with 99.2% of households buying biscuits each year, and consuming 2.7 billion packs every year. The vast majority of these packs contain plastic packaging which could be recycled through the company’s TerraCycle partnership.

Although flexible plastic wrappers are not collected by local council recycling collections, pladis UK&I has partnered with recycling experts TerraCycle for over six years to enable consumers to recycle the wrappers from their favourite treats.

Since the partnership began in 2012, millions of biscuit and cake wrappers have been recycled and turned into items such as park benches and garden equipment, rather than ending up in landfill sites. Consumers can either send their wrappers to TerraCycle by freepost or drop them off at one of nearly 500 collection points around the country.

Scott Snell, Customer Vice-President at pladis UK&I, said: “During the festive period, we Brits consume 35 million more packs of biscuits than we do during the rest of the year, so it’s a really important time to start thinking about where all that waste goes.

“Today, we’re announcing our long-term strategy as well as some new commitments that will have an impact on our environmental footprint right now. We recognise this is an industry wide issue and we’ll be working closely with industry partners to tackle it. In the meantime, we are creating a solution by giving consumers the opportunity to stop wrappers going to landfill through this recycling scheme.”

pladis UK&I has also extended the TerraCycle partnership to the entire snacking range including Jacob’s Cream Crackers and Mini Cheddars which are popular snacks over the festive period.

To help biscuit-lovers make the change, pladis and TerraCycle have today released a video4, with accompanying instructions, showing how to turn old boxes of Jaffa Cakes into a mini-home wrapper recycling box. The box is designed to provide a simple way to store plastic wrappers tidily, before they’re sent for recycling by TerraCycle.

Tom Szaky, CEO and Founder of TerraCycle, said: “pladis has been a valued partner of TerraCycle’s for a number of years now in the UK and Ireland. Firstly for the biscuit wrapper category, and more recently it was great to see them expand the programme to cover the cracker and cake wrapper categories which was well received by consumers.

“We encourage consumers to help spread the message to friends and family that they can recycle their biscuit, cracker and cake packaging. They can do this by using one of 500 public drop off locations or signing up as a private collector on the pladis Biscuits and Snacks Recycling Programme.”

At the same time, pladis UK&I has announced a range of measures to reduce its environmental impact through plastic waste. The announcements, which mark a key milestone in the company’s long-term strategy to tackle plastic waste, include:
• pladis UK&I has signed up to the UK Plastics Pact and is pledging to make all of its plastic packaging recyclable, reusable or compostable by 2025.
• It will be improving labelling to ensure consumers are clear on how and where to recycle their packaging.

Marcus Gover, CEO, WRAP, said: “We are delighted to have pladis UK and Ireland joining The UK Plastics Pact. Through our first-of-a-kind Pact we will work together with governments, citizens and business to transform the way we make, use and dispose of plastic so that we retain its value, particularly in reducing food and drink waste, but prevent it from polluting the environment.”

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