Godiva is a legendary symbol of luxury and prestige the world over. In 1926, when Pierre Draps Senior first handcrafted praline chocolates in the workshop of his Brussels home, the smooth, creamy Godiva praline chocolate was born.
This sweet mixture of finely ground almonds or hazelnuts and caramelised sugar was first married with chocolate in Belgium, creating what is now known worldwide as the classic Belgian Chocolate.
The Godiva brand was inspired by the passion, boldness and generosity of Lady Godiva, wife of Lord Leofric, who protested against the taxation of her husband’s subjects, and struck a deal: fair Lady Godiva would ride through the streets of Coventry, “clad in nought” but her long tresses, and if the population remained in shuttered buildings, their tax burden would be lifted. The following morning she made her famous ride, the citizens graciously stayed inside and Leofric kept his word and reduced the taxes.
Lady Godiva won the hearts of many, and her legend has lived on throughout the centuries. The brand is now synonymous with a luxurious chocolate experience and the Lady herself can be seen on Godiva chocolates, packaging and signage worldwide.
Godiva, which is also an official purveyor to the Royal Court in Belgium, is celebrating its 90th birthday in 2016.