Brands introduction

While you may not yet know the name ‘pladis’, open your cupboard doors and you’ll almost certainly find our products.
Our name is inspired by a cluster of stars seen easily wherever you are in the world – and those stars are our brands.
Our three core brands are amongst the best loved and most recognisable in the world: Ulker, the leading biscuits and confectionery brand in Turkey and the Middle East, McVitie’s, a leading biscuit brand in the UK and Europe, and GODIVA Masterpieces , a leading international premium chocolate brand for the grocery aisles.

Our collection of stars also includes successful regional brands including Jacob’s, go ahead!, Carr’s, Flipz, BN, Verkade and many more, delighting consumers with products from sweet and savoury biscuits to wafers, cake, chocolate, gum and candy.