Ulker, whose history goes back to 1944, is the number one biscuit and confectionery brand in Turkey and the Middle East. It was founded by Sabri and Asim Ulker, brothers whose parents immigrated to Turkey from Crimea. They started in a small bakery where they created the first Potibor (petit beurre) biscuits, and have today grown to be a leading confectionery brand.
The brothers wanted to bring happiness to everyone through their delicious products, creating a company policy to sell Ulker products at affordable prices. By making affordable, accessible and delicious products, Ulker has become part of the daily lives of Turkish families.
While the business has grown to have a substantial presence in the Middle East, North Africa and Central Asia, it remains committed to the same principles and values that the company began with over 70 years ago.