Our aim is to be a relevant snacking player in a modern world of increasingly health conscious consumers by providing a range of nutritionally advantaged snacks that meet every snacking occasion needs.
We are improving our existing recipes, creating new products and new formats of old favourites, to suit our consumers’ changing lifestyles. Our research into health and nutrition is centred on our understanding of consumers in their world and the new trends impacting their daily lives.
Our health ambitions
• Moderating calorie consumption through calorie capped portions
• Encouraging moderation and portion control through single serve options
• Redefining our future portfolio by enhancing our health and nutrition credentials
• Educating and enabling consumers to make informed choices
Today’s consumers want great tasting products and they also want choice — from occasional treats to healthier snacks, which can be consumed as part of an overall healthy balanced diet and lifestyle. At pladis, we are committed to improving the nutrition credentials of our portfolio and providing a wide range of wholesome choices for consumers. We have a dedicated team of expert nutritionists who are actively driving a programme of nutritional improvements through our product range and expanding our portfolio with new options for consumers.
We have a sustainable future facing innovation pipeline well-positioned to drive growth in both every day and premium confectionery snacking.
We are expanding biscuits by entering new consumption moments, meeting consumers’ needs throughout the day with multiple formats, including savoury snacking solutions.
Our plans include a strong focus on on-trend mindful snacking solutions for our consumers in all snacking category segments.