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McVitie’s launches comical new film for Jaffa Cakes starring TV star Joey Essex

Directed by Jack Clough, the film aims to raise awareness of new McVitie’s Jaffa Cakes Nibbles – irresistible to nibble and impossible to describe.

pladis UK&I launches limited-edition McVitie’s Moments with love Choco Hearts

pladis has launched a limited-edition, seasonal range in time for Valentine’s Day and Mother’s Day.

MCVITIE’S BACKS MENTAL HEALTH INITIATIVE WITH NATIONWIDE VOUCHER GIVEAWAY

McVitie’s is joining forces with charity initiative Time to Change, to help promote conversations around mental health on Time to Talk Day today.

pladis UK&I launches new McVitie’s Toasting Waffles Chocolate flavour

pladis has launched a new Chocolate flavour addition to its McVitie’s Toasting Waffles range, aimed at consumers looking to make breakfast food more exciting.

pladis UK&I adds three exciting new flavours to its McVite’s Cake portfolio

pladis has launched three exciting new additions to its cake portfolio, McVitie’s Moments White Choc & Raspberry Crunch, McVitie’s Club Honeycomb Cake Crunchies and McVitie’s Hobnobs Peanut Butter Fudge Flapjack.

pladis appoints global CEO

pladis has appointed A. Salman Amin as global CEO. Salman will be taking over the leadership officially in February.