The latest news and information from pladis around the world.
McVitie’s has today announced the launch of a £10m through-the-line campaign to support its Team GB partnership, which rallies the public to cheer on the nation’s most loved sports team.
pladis, the global snacking company behind British brand McVitie’s, is reducing sugar in nine of the nation’s favourite biscuits, removing 785 tonnes of sugar from Brits’ diets every year.
pladis has appointed Geoff Painter as Chief Insights Officer. He will start in his new role from 13 January.
pladis has appointed as Chief Supply Chain Officer. Mario will be responsible for leading the global supply chain agenda across all pladis markets and serve as a member of the pladis Leadership Team.
pladis has appointed TBWA\London for creative duties and Manning Gottlieb OMD for media planning and buying.