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McVitie’s has reduced sugar in the nation’s favourite biscuits, without compromising on taste or ‘dunkability’

pladis, the global snacking company behind British brand McVitie’s, is reducing sugar in nine of the nation’s favourite biscuits, removing 785 tonnes of sugar from Brits’ diets every year.

pladis appoints Geoff Painter as Chief Insights Officer

pladis has appointed Geoff Painter as Chief Insights Officer. He will start in his new role from 13 January.

Global snacks manufacturer pladis appoints Mario Reis as Chief Supply Chain Officer

pladis has appointed as Chief Supply Chain Officer. Mario will be responsible for leading the global supply chain agenda across all pladis markets and serve as a member of the pladis Leadership Team. 

$Global snacking brands giant, pladis Appoints TBWA\London & Manning Gottlieb OMD$

Global snacking brands giant, pladis Appoints TBWA\London & Manning Gottlieb OMD

pladis has appointed TBWA\London for creative duties and Manning Gottlieb OMD for media planning and buying.

pladis appoints David Murray as Managing Director for UK & Ireland

David will lead pladis UK&I’s 4,600 colleagues, seven manufacturing sites and best-loved brands including McVitie’s, Jacob’s, Carr’s and go ahead!

pladis relaunches Better Biscuits platform to help convenience stores take bigger bite of biscuits

pladis has relaunched its Better Biscuits, category management online platform.