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pladis has opened a new HQ in Jeddah, marking a significant milestone in the company's growth and expansion in the Middle East, North Africa, and India region.

The pledge will roll out over the next 12 months to all 16,000 colleagues across the 20 countries in which pladis operates.

pladis has announced the appointment of Kurt Frenier as Vice President of Brand Innovation Platforms.

pladis to realign regions to create Türkiye and Central Asia Markets Region and Europe and Emerging Markets Region.

The move allows the Nigerian arm of the business to continue to delight the market with McVitie’s and Haansbro brands, whilst also creating the opportunities for it to leverage the pladis company’s global strengths.