Jacob's kicks it up a notch with Frank's RedHot collab

Things are heating up in the savoury snack aisle thanks to the sizzling new collab between Jacob’s and Frank’s RedHot. The year-long limited-edition collab sees the best-loved baked snacks, Mini Cheddars, Crinklys and Bites get a bold makeover with Frank’s RedHot’s iconic blend of flavour and heat. 

The UK is full of self-confessed spice connoisseurs - with over half (53%) the population confessing they prefer spicy food*, and the hot and spicy space having seen a recent surge in growth in the savoury snacking category**. Now, Jacob’s is feeding this desire for bold flavour by firing up the snacks which make for the ultimate sharing occasion.

Available nationwide from Monday 14 July, the spiced-up snacks include mighty cracker Bites with added punch, moreish Mini Cheddars which are not-so-mini on the heat, and the savoury satisfaction of Crinklys with a kick.

THE SPICY LINE UP 👇

🧀MINI CHEDDARS x FRANK’S REDHOT - RRP £2 

Cheese meets spice, what could be better? The iconic Jacob’s Mini Cheddars combined with the iconic Frank’s RedHot flavour and heat, baked (never fried!) until golden to guarantee cheesy, crunchy perfection every time.

🌶️CRINKLYS x FRANK’S REDHOT - RRP £2

Crinkled for flavour, fired up with heat. It’s the crunchy, oven baked Jacob’s Crinklys you know and love - with the heat turned up thanks to a bold kick of Frank’s RedHot. Every bite is packed with irresistible flavour and just the right amount of spice.

😋BITES x FRANK’S REDHOT - RRP £2

The perfect balance of flavour and heat in just one bite. Baked for an amazing crunch, Bites take the snacking experience to sensational new heights. Just like any other Jacob’s Bites - dip them, top them, munch them to maximise the small but mighty snack.

Kate Stokes, Marketing Manager, pladis UK and Ireland, says: “We know that the UK’s love of spice is here to stay, particularly among young snackers. So as shoppers continue their hunt for bold and exciting flavour innovations, we’re incredibly excited to be kicking things up a notch with Frank’s RedHot, introducing not just one, but three of our deliciously baked snacks in their spiciest form yet. Our crispy and crunchy savoury snacks are heating up just in time for summer, making them the perfect accompaniment to hangouts between friends and family, or an irresistible treat just for yourself.”  

Rachel Pitman, Head of Partnerships & eCommerce, EMEA at Frank’s Redhot says: “We're thrilled to combine the unmistakable flavour of Frank's RedHot with the iconic crunch of Jacob's. This partnership elevates every snacking occasion by kicking taste up a notch! As demand for bold taste grows, we can't wait for fans to try this exciting new range.”