Flipz brings a salty and sweet surprise to holiday stockings with The Elf on the Shelf® partnership
Flipz, America’s number one name in salty-sweet snack-fections is introducing a festive partnership with The Elf on the Shelf and The Lumistella Company, debuting a delightful new seasonal treat.
Scout Elves, known for their playful holiday antics, have taken over limited-edition bags of Flipz with Sugar Cookie-flavoured Covered Pretzels that are a little sweet, a little salty, and full of cheer – just like the Scout Elves. Consumers can ‘Flipz the script’ on their seasonal snacking and entertaining with a treat that boasts seasonal colours alongside Flipz’s signature sweet and salty crunchiness, making them endlessly snackable. They're sure to become a new holiday tradition with just the right amount of joy and cheer for every snacking and entertaining occasion.
“Flipz Sugar Cookie is our latest holiday limited-edition treat, created to capture the magic and joy of the season,” said Shivani Arora, Marketing Director, pladis Americas. “By teaming up with The Elf on the Shelf, we’re bringing consumers a snack that’s a little sweet and a little salty, just like the Scout Elves! With our signature crunchy pretzels coated in sugar cookie-flavoured white fudge and topped with colourful sprinkles, it’s the perfect treat to share, gift, or save for Santa.”
Get a taste of the new Flipz Elf on the Shelf Sugar Cookie Covered Pretzels (available in 6.5oz bags) for a limited time only at retailers like Kroger, Albertson, CVS, and Family Dollar.
To learn more about Flipz and how to get the sweet, salty, crunchy snack for your festive celebrations, visit Flipz.com or follow along on Instagram, and Facebook.
About The Lumistella Company
CCA and B, LLC d/b/a The Lumistella Company is the company behind Santaverse™, the official source for the stories of the enchanted world of Santa Claus. Family-owned and women-led since 2005, the company’s portfolio includes a number of iconic Christmas brands, including: The Elf on the Shelf, Elf Pets, and Elf Mates. As a global company operating in 29 countries, on 6 continents with 100+ licensees, our purpose is to make joyful family moments possible around the world. To learn more about The Lumistella Company, please visit https://lumistella.com/.
PRESS CONTACT
Lippe Taylor
sweiner@twelvenote.com
42West
Lumistella@42West.com
