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Art that takes the biscuit!

Alesha Dixon celebrated in biscuits by world-renowned food artist Nathan Wyburn
McVitie’s news
  • World renowned food artist Nathan Wyburn has created a delectable biscuit-inspired portrait of TV presenter and singer, Alesha Dixon

  • Britain’s Got Talent (BGT) judge Alesha Dixon has been celebrated in a new portrait made entirely out of McVitie’s biscuits

  • The biscuit artwork was created using over 644 McVitie’s biscuits including Rich Tea, Chocolate Digestives and Hobnobs biscuits

  • The Welsh-based food artist first stunned audiences during his audition on Britain’s Got Talent series five (2011), in which he created a toast-inspired portrait of then judge and comedian Michael McIntyre

  • McVitie’s commissioned the artwork to celebrate its ‘Golden Moments’ campaign, offering one-of-a-kind BGT experiences to Britain’s biggest biscuit lovers

 

World renowned food artist and former Britain’s Got Talent semi-finalist, Nathan Wyburn has celebrated Britain’s Got Talent judge Alesha Dixon in a new tasty portrait made entirely out of McVitie’s biscuits.

Taking over three days to complete, The Welsh-born food artist created the masterpiece using over 644 biscuits including McVitie’s Chocolate Digestives, Hobnobs and Rich Teas.

Crafted to the likeness of the former popstar turned presenter, Nathan created the bespoke artwork sculpting the ate the finished portrait, carefully layering the right tones to perfectly capture her facial features. singer’s features using a mosaic technique from both full and broken biscuit, to cre

Nathan’s entire creative process was captured in a short film showcasing the attention to detail required to create the likeness and how biscuits were used to bring the portrait to life.

Nathan Wyburn, the fan favourite food artist, first stunned audiences during his audition on Britain’s Got Talent series five, in which he created a toast-inspired portrait of then judge and comedian Michael McIntyre. Nathan’s unique talent saw him soar to the semi-final before ultimately losing out on a BGT Final spot.

Since leaving the series, Nathan has created original artworks of a wide range of celebrities, sports stars and royalty, including Mariah Carey made of glitter, Joanna Lumley made from lipstick and even a 10ft portrait of Her Majesty the Queen made using stain remover. He has also featured as a guest judge on CBBC’s Best Young Artist.

The impressive artwork was commissioned as part of McVitie’s Golden Moments campaign, which aims to spread stories of positivity and fun across the nation including the opportunity to win money-can't-buy experiences such as tickets to the live Britian’s Got Talent Final.

Alesha Dixon said: ‘‘ I have been a fan of Nathan’s work since watching his debut on the show in 2011. His unique talent is the exact reason why the nation loves Britain’s Got Talent. It was very surreal to see myself created entirely out of McVitie’s biscuits... I wonder if it’s still edible?’’ 

Nathan Wyburn said: "The best part of making art like this is getting to work with your favourite snacks and treats... and who doesn’t love a biscuit!? I loved being on the show all those years ago, so I jumped at the chance to work on creating this bespoke artwork of the beautiful Alesha Dixon – she can now enjoy being celebrated in delicious McVitie’s biscuits!”

David Titman, Marketing Director of  pladis said: ‘‘it was such a pleasure to collaborate with Nathan on this portrait seeing our products create the likeness of one of the most famous faces in British television exciting. We have been huge fans of Nathan’s work since his incredible appearance in series five of the show, and it is great to see him add McVitie’s to his CV.’’

 

Exclusive Golden Moments packets of McVitie’s Chocolate Digestives, Hobnobs and Jaffa Cakes will be available in major retailers across the UK

For more information about the Golden Moments campaign please visit www.mcvities.co.uk

 

Nathan Wyburn