GODIVA unveils bold new identity and reimagines its most iconic products ahead of its centennial celebration

Global premium chocolate brand, GODIVA, has unwrapped a new brand identity and global advertising campaign as it gears up for its centenary in 2026.

Founded in Brussels in 1926, GODIVA has long been synonymous with indulgence and craftsmanship. Now, it’s taking this heritage into the future with a refined, contemporary logo, elevated design system, and a global creative campaign anchored by a reimagined portrayal of Lady Godiva – the enduring symbol of elegance, empowerment and timeless sophistication.

The refreshed Lady Godiva represents confidence and modern femininity, expressed through fluid lines and refined details that capture both heritage and forward momentum. 

At the heart of the brand reset is the launch of the new Gold collection – a fresh take on GODIVA’s most loved creations – and Truffle collection, blending new designs, flavours and recipes with craftsmanship and storytelling that the brand is known for. 

Over a year in the making, the rebrand responds to shifting consumer expectations for brands that blend authenticity with modern relevance. GODIVA’s refreshed look honours its timeless cues of gold and craftsmanship, while introducing a more contemporary aesthetic that resonates across generations.  

Designed in partnership with BTEC Paris, the new brand identity will roll out across packaging, retail stores and digital experience, setting the new standard for modern luxury in premium chocolate.   
The rebrand is part of GODIVA’s growth strategy to expand its global footprint, strengthen its premium positioning and appeal to new audiences. 

Steve Lesnard, GODIVA President, said: “As GODIVA approaches its centennial, this brand reset is both a tribute to our rich heritage and a confident step into our future. We are celebrating 100 years of craftsmanship while reimagining the brand for the next generation of chocolate lovers. This transformation reflects our confidence, creativity, and enduring commitment to premium chocolate.”, experience - to make sure GODIVA leads the next 100 years as powerfully as it led the last.” 

The full brand reset will debut globally in October 2025 — a moment of rebirth and momentum as GODIVA prepares to enter its Centennial year in 2026 with confidence, creativity, and a continued legacy of excellence.