Leighton Meester embodies the legendary Lady Godiva in GODIVA’s bold and iconic new campaign
GODIVA, the legendary chocolatier founded in Belgium nearly a century ago, is teaming up with actress and singer, Leighton Meester, to debut its newest campaign: “Lady Godiva Returns: A Modern Masterpiece is Born.”
Launching today, Lady Godiva returns to the cultural spotlight through a campaign brought to life by Leighton Meester, modern icon who embodies the timeless spirit of GODIVA’s namesake. Debuting across connected TV, out-of-home, billboards, digital, and social platforms, the cinematic film spotlights GODIVA’s new Masterpiece Collection, the latest iteration of premium chocolate craftsmanship.
Each Masterpiece is crafted to deliver a bold, elegant, and multi-sensorial experience. Encased in a crisp chocolate shell with a luxuriously slow-melting centre, the first bite into a Masterpiece starts with a snap followed by the unveiling of layers of texture and taste.
Lady Godiva Returns: A Modern Masterpiece is Born is a short-form video directed by Adrian Villagomez. Launching across social platforms, the film stars Leighton Meester as Lady Godiva in a bold reimagining of the classic art heist. Instead of stealing a masterpiece, she restores it to its rightful place—introducing the Masterpiece Collection in a museum setting worthy of its craft.
“Chocolate is one of my favourite simple indulgences, and GODIVA transforms those everyday moments into something truly special,” says Leighton Meester. “Stepping into the role of Lady Godiva has been such a meaningful way to celebrate that joy and bring the spirit of the brand to life.”
The Only Masterpiece You Can Taste
Within the Masterpiece Collection, each chocolate is smooth, rich, and artfully crafted to perfection. With layers of texture and flavour designed to captivate the senses, Masterpiece transforms chocolate indulgence into a true work of art. The collection includes:
- Decadent Dark Chocolate Ganache: Filled with a rich and creamy chocolate ganache, delicately coated with a thin, crisp shell of GODIVA signature dark chocolate.
- Heavenly Milk Ganache: Coated with a thin cracking shell of GODIVA signature milk chocolate, filled with rich and creamy ganache.
- Silky Smooth Caramel: Buttery soft caramel infused with Madagascar vanilla and delicately covered with a thin, crisp shell of GODIVA signature dark chocolate.
“For nearly a century, GODIVA has set the standard for premium chocolate by uniting artistry and innovation,” says Ahad Afridi, Chief Marketing Officer, Americas at pladis. “With each Masterpiece, we celebrate GODIVA’s rich heritage, while inspiring a new generation of chocolate lovers to embrace this collection as a daily art form.”
The Masterpiece collection will be available nationwide beginning in fall 2025. The 4.1-ounce size, priced at $7.49, will be sold at Walgreens, CVS, Kroger, HEB, Albertsons, Wakefern and Wegmans. A 7-ounce bag, priced at $15, will be available at Macy’s, Kohl’s, Dillard’s and GODIVA.com. A larger 15.1-ounce bag, priced at $14.99, will be sold at Costco and BJ’s.
Lady Godiva Returns: A Modern Masterpiece is Born.”
Uncover the full campaign and explore more at Godiva.com and follow along on GODIVA’s Instagram and YouTube pages.
