A berry delicious twist on a true British icon
- Following the 100th anniversary celebrations of Chocolate Digestives, McVitie’s has announced its latest twist on the nation’s favourite, with the launch of limited-edition Pink Digestives Raspberry & Cream Flavour.
- A fruity reinvention, now topped with a smooth raspberry and cream flavour coating.
- McVitie’s Pink Digestives are available exclusively in Sainsbury’s now, and will be hitting the shelves at all other retailers from 21 July.
Bringing a burst of colour into the biscuit world, McVitie’s is putting a fruity spin on its iconic range with the launch of the limited-edition McVitie’s Pink Digestives Raspberry & Cream Flavour.
The McVitie’s production lines are now baking perfectly pink biscuits. Each biscuit is a golden-baked Digestive topped with a luscious raspberry and cream-flavour coating, bringing together nostalgic flavours in a fun, fruity and irresistibly moreish bite.
Whether you’re enjoying the summer of sport, a biscuit break with friends or looking to perk up a sunny picnic, McVitie’s Pink Digestives are the seasons’ ultimate sweet treat.
Benazir Barlet-Batada, Marketing Director at McVitie’s, said: “As we continue to celebrate 100 years of McVitie’s Chocolate Digestives, we wanted to mark the next chapter in our history by reinventing the nation’s favourite. Fun, fresh and packed with fruity flavour, the new Pink Digestives are designed to delight devoted Digestives fans and foodies alike.”
McVitie’s Pink Digestives Raspberry & Cream Flavour are available to buy in Sainsbury’s now with a full rollout across other UK supermarkets from 21 July.
McVitie’s Pink Digestives Raspberry & Cream Flavour
RRP: £2.35 per pack of 15 biscuits
Promo: £1.85
