pladis adds a warm twist to McVitie's Digestives The Light One
pladis, the global snacking company behind some of the UK’s most loved and iconic brands, is adding a trending flavour variety to its McVitie’s Digestives The Light One range – McVitie’s Digestives The Light One Golden Cinnamon flavour.
Limited-edition McVitie’s Digestives The Light One Golden Cinnamon flavour are buttery baked McVitie’s Digestives with the light spice of cinnamon to add depth and warmth as well as natural sweetness.
“We’re delighted to introduce McVitie’s Digestives The Light One Golden Cinnamon, that perfectly balances the beloved flavour of our Digestives with the gentle, warming spice of cinnamon,” says Bethan Ashman, Brand Manager, pladis UK&I. “Cinnamon is a popular trending flavour among consumers, and since 2023/2024 there’s been a 17% increase in consumption of cinnamon across many food sectors including coffee, porridge and butters.
“The McVitie’s Digestives The Light One range, now a £12.3m brand, has built on the success of original Digestives, but with 30% less sugar, which provides a lighter way for our biscuit lovers to enjoy McVitie’s while still delivering the comfort and satisfaction that they expect for their biscuit break.”
McVitie’s Digestives The Light One Golden Cinnamon flavour (RRP £1.69 Promo £1.35) are rolling out now across multiple retailers and discounters.
