Jaffa Cakes jumps on 'swicy' trend with new hot honey flavour
- McVitie’s unveils the latest limited-edition to its Jaffa Cakes lineup: Hot Honey Flavour.
- A twist on a classic, the new Hot Honey Flavour combines the sweetness of honey with chilli heat in a delicious jelly covering the light sponge cake base and coated in the signature crackly dark chocolate.
- Jaffa Cakes fans can get their hands on the new product now in Asda stores nationwide.*
Jaffa Cakes just dropped a hot new twist for Summer 2025 - cue Hot Honey Flavour 🔥🍯. Riding the wave of the ‘swicy’, spicy-sweet food trend - it’s the ultimate Jaffa glow-up that’s sure to get your taste buds buzzing.
This fresh take on the much loved classic keeps the signature light sponge and dark crackly chocolate fans know and love, with a surprisingly bold new filling where sweet golden honey meets a hint of chilli. Inspired by the viral ‘swicy’ trend, which has seen a 28% increase in conversation over the past year, it’s the unexpectedly delicious combo you didn’t know you were craving - until now.
Jessica Woolfrey, Marketing Manager for Jaffa Cakes, says: “At Jaffa Cakes, we’re known for doing things a little differently. As the only cake in the biscuit aisle, it makes sense that our newest flavour brings an unexpected twist. We’re super excited to introduce Hot Honey Flavour to the Jaffa Cakes family - tapping into the viral ‘swicy’ trend with a perfectly balanced sweet-meets-heat flavour.”
McVitie’s Jaffa Cakes Hot Honey Flavour are now available in Asda stores nationwide* (RRP £1.50, and will be rolling out more widely to other retailers and convenience stores from the end of July.
