pladis launches 'Better than ever' retailer platform
pladis, the global snacking company behind some of the UK’s most loved and iconic brands, is relaunching its Better Biscuits platform, designed to empower independent convenience store owners with the insights, tools and support to boost their biscuit and snack sales. The Better Biscuits platform is now better than ever, and is a one-stop hub for expert advice, perfect planograms, exclusive rewards, treat trials and more.
“Creating the perfect range of biscuits and snacks instore can be challenging,” explains Paul Burns, Head of Impulse Performance & Planning, pladis UK&I. “Our carefully designed planograms cater for all different store types with impartial advice that includes all the best-loved brands, not just ours.
“Simple, accessible and easy to replicate, our tailored blueprints help independent convenience owners to quickly finesse their snacking fixtures – and start cashing in on the benefits.”
The snacking bestsellers should take up the lion’s share of shelf space – as 80% of sales come from just 7% of products – but leaving room for attention-grabbing NPD is key to encouraging additional impulse purchases.
“As a Better Biscuits member, independent convenience retailers get access to our latest POS kits, free of charge, every 30 days,” adds Paul Burns. “Our bespoke kits include professionally designed posters, shelf talkers and more, providing hassle-free tools to let shoppers know about the hottest new trends and offers in biscuits and snacks.”
Retailers who join the Better Biscuits UK-wide network of independent convenience stores can claim a free case of shopper favourites when they sign up at www.betterbiscuits.com.
“We’re very excited to bring Better Biscuits to the UK’s independent convenience store network, and to become a partner helping to drive biscuit and snack sales and increase profits,” concludes Paul Burns.
